-Emotional bond with a natural organism. -back to the basics of eating organic grown vegetables. -life as a cycle of cooperation between humans and nature. -healthy diet, not only in adults, but specially in little kids that would find wooki´s little size and cool interactions, interesting.
wooki reacts automatically once he's feeling....the colors are associate to wookis moods...
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wooki- Electrolux Design Lab 2012

wooki isn't just a mini vegetable growing system, it´s an educational sustainable living organism that coexist with you and needs care, food and affect , in order to preserve his life and energy. As a result for letting him to life, wooki will give you not only vegetable snacks but
a color-smell full and memorable enviorement. wooki is part of an Electrolux Design Lab initiative that pretends create ecological conscious and emotional bonds with nature elements.

Mauricio Issa
Industrial Designer/ Industrial Engineer New York, NY