AE USA is an independently owned distributor of a very high end line of photographic albums sold to professional photographers. AE USA needed to created a unique identity for the US market, while still maintaining the core aesthetic of the Album Epoca brand.
Over several meetings with Matt, we were able to clearly identify the objectives of the project. He very quickly delivered six different concepts with a decisive indication.
He was able to incorporate the core elements of the brand, yet infused a fresh perspective suitable for a younger and more heavily female demographic here in the US.
In addition, to being creative and extremely collaborative, Matt was prompt and professional at all times. He was a pleasure to work with and would be an asset to any creative team.
Having worked in the photographic industry for 17 years, with over 12 years experience as a Creative Director, Matt has my highest recommendation.
Miche Cardello
General Manager