Coby Electronics markets their products to a value-minded consumer base. Their customers want functional products at a price point that doesn’t require the sale of a kidney. With many of their manufacturers doing the design and packaging of their products, it wasn’t unusual that the packaging designs were all over the map. Coby recognized this and needed to responded by providing their manufacturers and designers with a set of brand packaging standards. Coby's new brand look for packaging reflects a clean, contemporary aesthetic that doesn’t feel pretentious or overly sophisticated—staying true to the brand message. Detailed packaging guidelines were needed for designers as well as manufacturers who do in-house packaging. To differentiate Coby’s portfolio of products, a tag line system was developed for each product category.
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