Overview: Travel Channel’s Hotel Impossible “Fire Island Meltdown” (Season 7, Episode 2) featured Clegg’s Hotel, a family-owned business on New York’s legendary Fire Island. Per the M.O. of the show, Clegg’s would receive a top-down strategic rebranding with “Casual Seaside Americana” as the theme.
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Deliverables: Brand Identity (new name and logo), mini style guide, marketing campaign and support media, and hotel staff branded apparel.
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Design Challenge: Timing was incredibly tight to fit the filming schedule, and the visual references that were supplied of the interior design plan gave limited direction for the overall brand strategy. Close coordination with the production crew, being able to hit the ground running, and seamlessly adapting on-the-fly were critical to the successful completion of this project.
