Outdoor Decorative Lighting / Packaging - Litho Laminated Printed Box / Branding / Design / Photography Art Direction
Garden Wind Spinner / Packaging - Litho Laminated Printed Box / Branding / Design / Photography Art Direction
Kettle Grill / Packaging - Litho Laminated Printed Box / Branding / Design / Photography Art Direction
Bed Frame / Packaging - Litho Label Adhered to Corrugate Box / Branding / Design / Photography Art Direction
Club Chair with Ottoman / Packaging - Litho Label Adhered to Corrugate Box / Branding / Design / Photography Art Direction
Dinnerware Set / Packaging - Litho Laminated Printed Box / Branding / Design / Photography Art Direction
Table Lamp / Packaging - Litho Laminated Printed Box / Branding / Design / Photography Art Direction
Duvet Cover / Packaging - Printed Insert for Poly Bag / Branding / Design / Photography Art Direction
Down Comforter / Packaging - Printed Insert for Poly Bag / Branding / Design / Photography Art Direction
Furniture Collection / Photography Art Direction
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HD Designs Home Decor Packaging

This is one of the largest brand redesigns I have developed. HD Designs offers high-end product in ten domestic categories, each one designated by a chosen trademark color. Emphasis was placed on the product by flooding the packaging with lifestyle photography offering a clearner, more appealing composition. This appraoch was utlized throughout the HD Designs product line from indoor decor and domestics, to outdoor lifestyle including grilling and lighting.

Available
Freelance, Full-time
Matthew Husted
Art Director / Graphic Designer Bethlehem, PA