Matthew Husted

Cascade Sport is a private label brand offering sporting goods and active apparel. Originally created for the Pacific Northwest stores, the brand has since grown nationwide. A more appealing look with less emphasis on the Northwest was needed. (the original logo was tree and mountain heavy) I redesigned the logo completely, but kept some
elements of the brand’s origin. The three shapes provide a feeling of motion of sports and a flow of one of the many beautiful Northwest rivers.

• Branding & Corporate Identity
• Graphic Design