Located in Woodstock, IL, Quality Water Conditioning treats and filters water for businesses and homeowners. The business opened in 1967 and is now owned and operated by Craig Grant. This project focused on the rebrand of the business, giving it a more modern and reliable form of identity.
The logo represents the company and what it does. The Q for the brand name and the filled water for their services. The branding of the company uses the logo on all pieces, whether collateral or stationery. The water image was introduced into the vehicle wrap to make it stand out more, getting the brand out there more. As a trusted business, it is a great way to grow business. Since no rebrand has been done since it opened, it is a great way to reintroduce their business to their community, obtaining even more clientele.
