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Cameron's Coffee
This branding project focused on how to bring a quality brand up to new levels. My overall view of the packaging was to move away from the illustrative route and introduce photography. While the colors remained true to the brand, their mark and packaging changed. For the kcup box, its versatility allows for an arrangement on the shelf since the branding can be seen on all sides of the box. The whole bean and ground coffee bags are switched to a shorter, yet wider package as to allow more availability on the shelf.
