Making the Lada in as few parts possible will keep the cost low.
With the Maserati I wanted to look at the current trend of environmentally aware products being sold at a premium. Eco Luxury and status.
Model represents just one possible scenario for the car to show off the light construction. Patterns and textiles done in collaboration with Jemma Ooi at the Royal College.
This is the start point for young buyers to take their vehicle in whatever direction they want adding people, functional and style based parts.
A new transportation icon for Londons canals. The coming Olympic development features the River Lea canal flowing through it and should be taken advantage of to move visitors in 2012 and further develope of the canal routes in the capital.
For more flexibility the bus can leave the water to link with Londons major stations.
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