Matt Alaio

Everyone knows the benefits of having an electric car, so why advertise them even more? The point of this direct mail piece was to engage the everyday driver who may have never pictured him/herself in an emission-free vehicle. Each spread demonstrates a potential personality that can be applied to the driver of a Nissan Leaf—so the consumer can take part in creating the brand for this new-age automobile. All illustrations and the tagline "Leave and impression...not a footprint" are original.

Everyone knows the benefits of having an electric car, so why advertise them even more? The point of this direct mail piece was to engage the everyday driver who may have never pictured him/herself in an emission-free vehicle. Each spread demonstrates a potential personality that can be applied to the driver of a Nissan Leaf; so the consumer can take part in creating the brand for this new-age automobile. All illustrations and the tagline "Leave and impression...not a footprint" are original.

Everyone knows the benefits of having an electric car, so why advertise them even more? The point of this direct mail piece was to engage the everyday driver who may have never pictured him/herself in an emission-free vehicle. Each spread demonstrates a potential personality that can be applied to the driver of a Nissan Leaf; so the consumer can take part in creating the brand for this new-age automobile. All illustrations and the tagline "Leave and impression...not a footprint" are original.

Everyone knows the benefits of having an electric car, so why advertise them even more? The point of this direct mail piece was to engage the everyday driver who may have never pictured him/herself in an emission-free vehicle. Each spread demonstrates a potential personality that can be applied to the driver of a Nissan Leaf—so the consumer can take part in creating the brand for this new-age automobile. All illustrations and the tagline "Leave and impression...not a footprint" are original.