Dole Street Team Integrated Ad Campaign
Dole Street Team Integrated Ad Campaign from Matt Alaio
Dole Street Team Integrated Ad Campaign

The purpose of the Dole Street Team campaign is to raise the popularity of eating whole fruit among 14–16 year olds. This is done by making health consciousness cool among teens and attaching the idea of a “hip and healthy” lifestyle to the Dole brand.

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Dole Street Team Integrated Ad Campaign

The purpose of the Dole Street Team campaign is to raise the popularity of eating whole fruit among 14–16 year olds. This is done by making health consciousness cool among teens and attaching the idea of a “hip and healthy” lifestyle to the Dole brand.

Matt Alaio
Sciota, PA