El Gato
The overall UK pet market is valued at £5 billion annually with the pet accessory sector accounting for 16% of this with retail sales of £800 million. This sector, comprising toys, care & grooming, housing, bedding, feeding, collars, leads, behaviour and utility products, is highly competitive and fragmented.
Brief
Design a pet accessory product primarily in plastics. Your design must be:
· Original
· Environmentally aware and sustainable
· Cost effective to manufacture
· Affordable and user friendly
· Robust enough to sustain regular
use by pets
