Mary Thiesen

Grow Your Own Fur web site – detail

Grow Your Own Fur web site - "Grow Your Own Fur" was peta2's fall 2010 anti-fur campaign. At the beginning of the campaign, the mustache was a small, simple illustration but, as people signed the pledge to avoid wearing fur, the mustache grew larger and more complex. I designed the web site to reflect the client's request for an "old west" motif; one of my talented colleagues created more than 70 mustache illustrations to track the growing number of pledges. http://features.peta2.com/GrowYourOwnFur/