Blankets for Shelters email invitation. I created the cat and blanket illustrations from scratch. The fabric patterns, used in the background, are modifications from a texture library.
PETA Catalog e-newsletter - An issue of the biweekly PETA Catalog e-news, which I created within an existing template and modified to highlight specific merchandise. I uploaded these HTML-based e-newletters to PETA's third-party advocacy environment (Convio), and tested them across multiple browsers and e-mail clients.
PETA Catalog e-newsletter - An issue of the biweekly PETA Catalog e-news, which I created within an existing template and modified to highlight specific merchandise. I uploaded these HTML-based e-newletters to PETA's third-party advocacy environment (Convio), and tested them across multiple browsers and e-mail clients.
ECU School of Art exhibit invitation - The faculty exhibit was the inaugural show in the School of Art's renovated gallery, which featured a newly-enlarged double doorway. I focused on the updated entry, plus the building's distinctive windows and the concept of passageways as the design element for this postcard, which was printed in two hits of opaque white, plus match brown and tan on uncoated recycled card stock.
ECU housing & dining "Oops!" postcards - The University mailed these postcards to students who'd enrolled but hadn't requested information about living on campus. We'd previously used the "Oops! Did you forget" headline; I expanded on the concept by (accidentally) inverting the photo as a way to capture students' attention and encourage them to consider campus living. Overall feedback was extremely positive and many students earnestly pointed out our "mistake" when they called or e-mailed to request information about living on campus.
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Direct Mail and Email
