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Toy Kingdom - Seoul, South Korea
Our task: "Design a toy store unlike any other in the world." Working closely with our client team at E-mart/Shinsegae, we created an imaginative, highly-interactive environment that's fun for kids and a delight for adults as well. Based on a story of a make-believe land with its own set of wacky characters, Toy Kingdom is a sophisticated but fun and youthful environment that celebrates play at its very core.
Won "Best Hardline Specialty Store over 7500 sq. ft." at the 2017 Shop! Design Awards.
