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Goodwill Photography & In-Store Decor Package
Our client, Goodwill of North Central Wisconsin, was in need of updated assets that represented the amazing efforts they do for their local community. With the Goodwill team, I created the shot list as well as art directed the photoshoot for images that would capture the joy, strength, and pride of many individuals directly involved with Goodwill's outreach programs. This provided them with a library of relevant assets to use across all communications, from in-store to print collateral to online.
I also developed an in-store decor package that would fit their shoestring budget, and be an easy templated system to implement and maintain for many more locations to come.
