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Do it Best - The Color Bar
The Color Bar at Do it Best creates a best-in-class experiential approach to the paint department across Do it Best hardware stores. Storytelling through inspiration was our primary focus, while establishing a system of engaging visuals and communications.
Stores vary greatly in size, and components of department are determined by store owner. This required the design to be a flexible, scalable kit of parts that were cost effective for the owner.
Design was unveiled at Do it Best Market in May 2017 and was received with great enthusiasm. Sales of department elements to store owners is expected to exceed goal by the end of the year.
