Cooper's Hawk Winery & Restaurants
Cooper's Hawk Winery & Restaurants brings the Napa-style wine tasting experience to your neighborhood. The brand produces their own wine, establishing them as the 35th largest winery in the United States. The retail space educates patrons about wine culture while allowing their loyal customer base to bring the Cooper's Hawk restaurant experience home.
In addition to leading the overall creative direction, I worked hand in hand with visual merchandisers to establish our product display and messaging strategy.
Project is currently in the roll-out process in Oak Lawn, IL, Jacksonville, FL, Ashburn, VA, and Liberty Township, OH.