Seymour Powell
Overview: “For many years, the holy grail of personal tech has been convergence. We now have a version of
this in the form of a smartphone which allow sophisticated computing for most if not all our daily needs. This has
revolutionised the camera industry in particular; not only can we now capture high res images and video with one
device, but we can edit, organise and share them instantly from it too.”
“While this enduring addition of function to a single device has many plus points it can also have a negative effect
on our interaction with it. devices with a form factor and interface tailored to enhance function.”
Preposition: “Create a new form of image capture device and image format that creates a valuable new
experience which cannot be recreated using a smartphone or App.”