Sainsbury's Shop Smart App - Designed to simplify and energize your shopping experience with Sainsbury's. Browse pre-selected 'Emergency Quick Shops' organized by special occasion and event. Tell Shop Smart a little bit more about yourself and let it offer up great collections of foods and products at great prices. Don't see what you need? Add and name your own QuickShop and get Nectar Points everytime you buy a collection.
Saisbury's 'ShopSmart' QR - Shopping is now precise and hi-tech. Wave your App enabled smart phone in front of any QR tagged Sainsbury's aisle and get an augmented view of items in your pre-programmed shopping list that are in that aisle if there are any special offers or even allergy free products.
Toyota & Google 'Remixed Journeys' - We teamed up with Toyota's technology partner, Google, to create a re-mixable GoogleMaps via a Toyota sponsored activation. route queries in major cities are remixed so your journey takes you bizarre and wonderful sites you would have never otherwise seen. You still get to your destination albeit a little later and a lot more enlightened.
Toyota & Google 'Remixed Journeys' - Toyota wanted to launch the Urban Cruiser primarily online but with the same punch as a large TV campaign. We created an online site where you could 'remix' your mundane journeys in the Urban Cruiser by editing together normal and outrageous film clips to create unique new journeys, which were then posted on a YouTube channel for everyone to see and rate. The edits were then released viraly to stimulate communication between buyers: the in-the-know crowd.
gLike
Digital Work for Toyota and Sainsburys
Martin Richartz
Art Director/Copywriter London, United Kingdom