PRODUCT STUDY
It's my first time...(TBD) I analyzed dental floss from four aspects:
-Human Function:
1.Soft / Comfortable / Dental related 2.Easy to use / Safe and reliable Cleanly enough / Effective 3.Could be subconsciously used 4.Consumer cultivation
-Marketing Function:
1.Major retail store 2.Attractive / High consumer stickiness 3.Professional / high value / creative 4.High value / Unique / Competitive 5.High benefit / reasonable and competitive price
-Product Function:
1.Save time and money from very beginning 2.Optimizing internal and external resources 3.Time management / Product line management
-Technical Function:
1.High-performance 2.Match requirements of a product and its manufacture 3.Good user experience / Social responsibility 4.Practical and promising new technology / Effective cost control
MAKE A PLAN OF INTERVIEW / OBSERVATION
OBSERVATION
USER FLOW ANALYSIS
SURVEY
COMPETION
MARKET POSITION
DESIGN CRITERIA
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Design Research - Dental Floss
