Gerber Knives and Mulit Tools
The purpose of the project was to identify and design new product lines with innovative features and unique materials not usually associated with knives. To generate many design variants we surveyed the competition, looked at the history of edged products, and for inspiration within our world today. We generated demographic profiles, Psychographic boards, and two-dimensional concepts for mechanisms and styling concepts.
The intended users are outdoor enthusiasts, which range from mountaineers to the sportsman who demand high quality outdoor gear at an affordable price.
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