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Fashion brochure
Fashion brochure for Danish fashion house Wettendorff, 2011.
Designed as a leave-behind promotional tool, the brochure features a range of represented designers.
The field of spring poppies on the front references the locale, an area of great natural beauty. From the inside fold, the images were chosen to tracks a conceptual path through the seasons and elements: the green of spring/earth, summer/fire, layered, lacy apparel for autumn/air, and finally winter/water and ice.
The seasons are punctuated by Wettendorff's design philosophy: stylish, sophisticated, individual, beautiful.
