As Digital Content Manager of WEtv.com, I managed the day-to-day content and operational activities of the website, with specific emphasis on branding, content creation, site promotion, maintenance, contests and sweepstakes. I partnered with in-house marketing, creative and sales promotion teams to determine online marketing plans and ideas to generate revenue. I also oversaw the execution of all initiatives, working with the team's Web Designer to create banner ads and other graphics to promote various shows and the network's brand. The objective for all the creative concepts was to get users to engage our users and drive them back to the website to watch a video, play a game, enter a sweepstakes or contest, visit our social media pages and more.
WE tv is the women’s network that features hit series Braxton Family Values, Joan & Melissa: Joan Knows Best?, Bridezillas and My Fair Wedding with David Tutera. WE tv is owned and operated by AMC Networks Inc.
