Craft Motions is an art and wellness studio in Las Vegas, Nevada that offers a variety of classes and services relating to creative expression through movement, crafts, mindfulness and self care. When speaking with Jessica about her vision for the logo, there were specific elements she wanted to see reflected in the company logo. We started with the Fibonacci spiral representing a perfect balance between opposing energy as well as a reference to masculine (the lines) and feminine (the spiral) energy. For the color scheme, we went with colors mainly associated with the elements of the earth. These elements are also associated with directions: North/Fire, South/Earth, East/Air and West/Water. The design of the logo is fun and full of movement while maintaining balance and structure.
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