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Sailor Brand Identity
Design of logo, stationary and advertising poster for a sailing club.
The visual narration of this project is concentrated around the idea of a voyage on the hunt of challenge and freedom.
The key elements in the logo are sails and face, which combined together capture the spirit of the sailor. The curved lines represent waves and add motion to the logo. Colour palette, typeface and the look of old paper are selected with the nautical theme in mind.
