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Paper Punk
Grace Hawthorne, cofounder of ReadyMade magazine, developed an innovative paper based toy building block system for endless exploration of creativity and imagination. I was lucky enough to help out in the early stages of this product. My role was to provide design support, prototyping, pattern development, color palette refinement and promotional materials, and anything else I could help with!
Working directly with Grace I helped to create and refine colors, patterns and folding systems. Promotional materials were developed to align with the strong visual identity system created and maintain a bold yet playful voice.
