MADE IN THE NOW
Made in the Now (MITN), an online t-shirt design studio and retail store, was launched in mid-2011 as a peaceful protest against some unfortunate hallmarks of the fashion industry – derivative design, mass consumption and irresponsible production.
Driven by trends of a different kind, MITN designs are produced every 24 hours and are inspired by a top of mind news story of the day. Each t-shirt features a highly collectible, covetable design and is available to purchase for 24 hours only.