"Harvested" is a financial services company, that provides an additionally "harvested" income for people's stock holdings. The task was to create logo design for Harvested using natural/agricultural theme. It represents a "soft side" of finance. The product is meant to be totally passive, and requires very little maintenance from the user. It's a "set it and forget it" product, and designed for investors of any skill level. The idea is client plant a seed by turning on the strategy, and earn the benefits from it.
I created next options:
Client's choosing was the first logo option. He wanted to see square-version of it. I'll created next options:
Client's choosing was the third option. He wanted to see more colors (light shadows).
Final logo:
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