This branding for Framingham Downtown Renaissance events in Framingham, MA was created by myself and my fellow classmates. We created an identity for the local events using colored blocks and silhouetted white shapes fitting of the season and event. The shapes create a feeling of building community. I created a series of signs for the Fall Festival and a Banner and I created a newspaper ad and postcard for Winter Wonderland. We created a consistency between the two events carrying over the original design elements. At the end we created a complete documentation of our collective work.
Dimensions: Banner: 6 ft x 3ft, Signs: 12 in x 18 in, Postcard: 6 in x 4 in, Newspaper Ad: 3.75 in x 9.75 in, and Documentation 8.5 in x 11 in.
Framingham Events Identity