SFM website sections - The site was originally divided in seven main sections to display Sun Flower Media's various business aspects. Each section (Print Media, Digital Media, Advertising Sales, Circulation Sales, Movies, Investments, SFM Career) had a specific image created as a variant of the original "rising sun" visual.
SFM website Magazines profile - One of Sun Flower Media's core business being Print Media, the website features an important section displaying each magazine's profile and demographics - including Readership and Market Positioning graphs - as well as a page dedicated to books publishing.
VFI brand design - Logo creation for VFI (Vietnam Fashion Industries), a new jeans and denim manufacturer in Vietnam. Clients brief pointed logo research towards blazon, intertwined initials, street culture and graffiti. Top: A selection of rough logo creations, using manual and/or digital techniques. Bottom: the approved logo blueprint, prior to colour coding and further typographic works.
VFI brand design - Logo creation for VFI (Vietnam Fashion Industries), a new jeans and denim manufacturer in Vietnam. Clients required to drop the original outline to give their brand a more direct and stronger "block-style" look. Foreground: the finalized logo. Background: Various colour research/tests.
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Corporate identity
Marc Pechart
Art Direction/Graphic Design/Branding & Advertising Ho Chi Minh City, Vietnam