Marc Pechart

Phong Cach Club - The Phong Cach icon (a Fashion sketch-like silhouette) was originally created in 2006 to support the Fashion & Beauty magazine brand building campaigns. It appeared on all material related to Phong Cach events. Phong Cach Club was a Marketing project of a social networking club for influencial socialites and high income trend-setting Vietnamese women.

Phong Cach Ads Sales Kit 2008 - Phong Cach ("Style") Ads Sales Kit, an essential tool for Sales Executive to approach potential advertisers, had specific covers designed to enhance the magazine's profile and target market. In opposition, inside layouts shared the same corporate identity as other titles belonging to SFM, the publishing company.

Phong Cach postcards - A simple and effective way to carry the "Fashion & Beauty" identity of Phong Cach magazine was to display at various selected spots (Ho Chi Minh city trendy cafes, Beauty salons, Spa...) a serie of twelve high-quality print postcards. Images were selected from existing editorial sessions. Phong Cach logo printed in reflective silver

Phong Cach postcards set - A simple and effective way to carry the “Fashion & Beauty” identity of Phong Cach magazine was to display at various selected spots (Ho Chi Minh city trendy cafes, Beauty salons, Spa…) a serie of twelve high-quality print postcards. Images were selected from existing editorial sessions. Phong Cach logo printed in reflective silver ink.
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