Educational Memory - In order to confront little kids with the images of real fruits, stuff they don't learn about from all the fancy yoghurts, candy, smoothies and co. The learning effect is multiple, as the kids learn to identify different fruits by the look and name, and conotate a rewarding experience with fruits in general, while being succesfull in the game. Probably anybody who took the time to play games with kids will have realized, how much better they are in this game, than adults. ;-)
Educational Memory - In order to confront little kids with the images of real fruits, stuff they don't learn about from all the fancy yoghurts, candy, smoothies and co. The learning effect is multiple, as the kids learn to identify different fruits by the look and name, and conotate a rewarding experience with fruits in general, while being succesfull in the game. Probably anybody who took the time to play games with kids will have realized, how much better they are in this game, than adults. ;-)
Educational Card-Game - In order to provide a more challenging game for older children, this card-game uses the same principles like the memory-game, but allows for some more detailed insight into the nutritional values of fruits. This works like a classical quartett-game, but you win if you have high values of the desirable nutritives or low values of the limitable ones. The players automatically get a feeling for how many fruits they should eat to fill-up the nutritives reserve… It is quite funny to play. ;-)
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Game Design
Marcial Franze
senior art director and brand-consultant (on-/offline) Hamburg, Germany