CI for consulting firm - The monogramm is custom-made for the client. I used lots of handrendering and some AI for the fine-tuning. It is embossed from the back. The out-of-focus is to preserve the clients personal data.
CI for consulting firm - The Monogramm of the CEO's name's initials builds the foundation for the whole CI. Its clean, sophisticated and simplistic look supports the agency's profile.
CI for consulting firm - The Monogramm of the CEO's name's initials builds the foundation for the whole CI. Its clean, sophisticated and simplistic look supports the agency's profile.
CI for consulting firm - The Monogramm of the CEO's name's initials builds the foundation for the whole CI. Its clean, sophisticated and simplistic look supports the agency's profile.
Linoleum printed concept for wallpaper. It was part of an identity-program for a fish restaurant.
Excerpt of the branding for a Shanghai/London tea-store - A shanghai based tea-brand with roots also in London, England needed to get a brand, and considerations about the packaging. This Version incorporates a modular system, that gives each kind of tea its own pack (with patterns made of the logo) plus on-demand printable stickers for the variety, harvest or garden that would be put on the bag at checkout in the store. The color white is the culturally neutral foundation for two very different markets.
Example pack of mint-tea - This example shows the modular system. The produced pack stays the same for all mint-teas. Just the sticker for the variety, here suavolens mobilei is printed on a sticker and put on the package before checkout in the store. Each type of tea has its own pattern that is made with the logotype of the leaf-cup.
Redesign of logo for Appliance company - The grown logo of the century-old company took some special care to preserve its spirit, but accurately reflect today's size and values of the business when doing the re-design. Thus a change to the sub-name was incorporated, as well as an antiquary name-extension has been removed. The red cube remains unchanged.
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Corporate Design
Marcial Franze
senior art director and brand-consultant (on-/offline) Hamburg, Germany