SAFEWAY.COM LANDING PAGES - Client: Safeway.com
(Tribal DDB, San Francisco)
Problem: Design landing pages for each of Safeway.com's three main content sections: Shop, Recipes and Meals, and Healthy Living.
Contributions and Objectives: Charged with the content and design of highlighted sections shown above, including main feature, sub-features, and video units. Pages are bright, clean, and reflect Safeway's new "Lifestyles" ideal. Launching in summer 2008 (shown with permission).
INSTANT WIN GAME - Client: Armor All Owner Center (Tribal DDB)
Problem: In line with the Tony Stewart racing promotional, ArmorAll.com needed an interactive instant win game to run alongside their "Win a customized mustang" contest.
Objective: To design an interactive instant-win game showcasing the Armor All Original Protectant product, whereby playing a random scratch 'n win game the viewer has the opportunity to win a variety of prizes every day - increasing traffic to the Armor All site.
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Web & Interactive