Mandy Birdwell

EVOLUTION OF SPECIAL EFFECTS - Problem: Design an informational timeline calendar that covers any period of time, on any subject. Objective: To create an information hierarchy, portraying the timeline though imagery, color saturation, symbols, and lastly, text.

EVOLUTION OF SPECIAL EFFECTS (CLOSE-UP) - Problem: Design an informational timeline calendar that covers any period of time, on any subject. Objective: To create an information hierarchy, portraying the timeline though imagery, color saturation, symbols, and lastly, text. (segment shown at 100%)

DR. JEKYLL & MR. HYDE - Problem: To design a mark for any concept, subject matter, or person. This mark should illustrate the sense of the subject, and be applied to various applications. Objective: the character of Dr. Jekyll/Mr. Hyde is a complex one. the goal in both the logo and the applications was to convey the duality of man's personality, from his greatest intentions to his darkest thoughts.

LAYOUT - TRAVEL MAGAZINE - Problem: Create a magazine identity, and subsequent cohesive table of contents and cover story layouts, with magazine genre and audience open. Objective: To design a travel magazine, Pangaea, that focuses on the younger audience, replacing static with dynamic, and 5 star resorts with local flavor.

LAYOUT - TRAVEL MAGAZINE - Problem: Create a magazine identity, and subsequent cohesive table of contents and cover story layouts, with magazine genre and audience open. Objective: To design a travel magazine, Pangaea, that focuses on the younger audience, replacing static with dynamic, and 5 star resorts with local flavor.

TYPOGRAPHIC PEACOCK - Problem: To create two pieces combining photography and typography. Each piece should focus on a separate component, using the other only as an accent. Solution: To utilize a typeface that could effectively mimic the feathers of the peacock, and create a seamless and graceful illustration.

SAFEWAY.COM STYLE GUIDE - Client: Safeway.com (Tribal DDB, San Francisco) Problem: To design and produce a cohesive style guide for the new Safeway.com website. Contributions and Objectives: Collaborated on the final design - responsible for content and production. Having redesigned the site, adding new features and enabling online shopping, this guide was an intense undertaking - detailing every feature from flash animation to pixel specs, cumulating in 6 volumes totaling over 300 pages of content.

BEATS FOR BOOBS (POSTER SERIES) - Problem: To design a series of promotional posters and business collateral for the non-profit Beats for Boobs Objective: Beats for Boobs is an event that celebrates life and vitality while educating the next generation about breast cancer. I opted to scrap the pastel pinks and somber atmosphere and go with a vibrant theme that appealed to it's young audience, creating buzz with a what some considered controversial subject matter.

BEATS FOR BOOBS (COLLATERAL SET) - Problem: To design a series of promotional posters and business collateral for the non-profit Beats for Boobs Objective: Beats for Boobs is an event that celebrates life and vitality while educating the next generation about breast cancer. I opted to scrap the pastel pinks and somber atmosphere and go with a vibrant theme that appealed to it's young audience, creating buzz with a what some considered controversial subject matter.