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Ariat
Ariat Rebranding - In my Advertising class we were assigned a project to pick a current brand and rebrand them. I chose Ariat, due to my interest in the horse industry. I felt that in a short amount of time, Ariat had become a very well known brand among equestrian athletes worldwide. But the logo was outdated and didn’t match the company mission, which is to bring technologically designed apparel into the equestrian world to help performance and increase comfort. I created this project with the goal in mind to fuse technology, performance and equestrian into a cohesive brand.