20 IN 40 is a online retailer, an e-commerce app designed to make luxury designer fashion affordable and accessible to everyone. © 2024 Mandeep Kaur.
Deliverables: Case study, interactive prototypes, design approval by users.
UX Tools Used: Sketch, invision, axure, principle, pop, adobe photoshop, adobe illustrator, pen and paper.
UX Skills Leveraged: Concept ideation, UX design process w/ double diamond model of design thinking, UX research, user surveys/interviews, competitive research/analysis, research synthesis, personas, sketches, low-fidelity prototypes, user testing, information architecture (site map/user flow), wireframes, visual design, high fidelity interactive prototype, advanced usability testing.
