Maithili Doshi

Perfect Radiance: Range - 'Perfect Radiance - from Fair and Lovely', is a premium range of fairness products. Though Fair and Lovely is the largest and the most trusted fairness brand in India and some other parts of Asia, it had an image of being a down market brand. So the task here was really to upgrade the brand image and make it desirable for the elite also.

Perfect Radiance: Indivisual Products

Packaging with the details of the inside packs - Celebrations is a gifting brand from Cadburys. Rich Dry Fruit Collection consists of special chocolates with dry fruits, aimed to replace the dry-fruit and 'mithai' gifting. Taking this very thought, the pack is something that looks and feels like a chocolate box but functions like a box of dry fruits (where various dry fruits are kept in separate compartments, which is a traditional structure in which dry fruits are served).

Black Pepper: Take Away Boxes + Bags + Stickers - The task was to utilize the existing vacant spaces at The Aamby Valley City and come up with concepts for more eating joints. There is a beautiful deck area with wooden flooring, overlooking the lake. From here came an idea for an open-air palace that serves really exclusive grilled fish, called 'Black Pepper'. It is a fine dine place yet a little casual. The idea for the identity came from the name itself, from the salt-pepper shaker, and same is extended to the packaging.

Annapurna: Logo - 'Annapurna' is a food brand that belongs to Unilever and very active in the southern parts of India. It is known for its wheat flour and salt. The task was to re-brand it as a modern brand with Indian values (therefore it will never get into foreign food concepts), to unable it to introduce new and urban concepts like ready-to-eat and ready spices.

Annapurna: Packaging - djsakfdg

Annapurna: Packaging

Meera: Packaging - The packaging is a collection of boxes that have different painting styles though all of them show jewelry related. The boxes were either printed with a new painting every time we re-printed or for the introduction of a new range. Thus every time the customer bought something they got a different looking box.

Meera: Packaging + Tags - The packaging is a collection of boxes that have different painting styles though all of them show jewelry related. The boxes were either printed with a new painting every time we re-printed or for the introduction of a new range. Thus every time the customer bought something they got a different looking box.

Cadbury's Bytes - Cadbury 'Bytes' is a sweet snack, unlike most of the other snacks, which are salty. The product was perceived to be for kids because of its taste as well as the pack graphics. The task was to make the pack more appealing to the teens, as well as to showcase the product. The pack graphics are a set of patterns to compliment each flavor. The different patterns add variation in the range, for the youth who want more variety and vibrancy in their life.

Anelise: Packaging - Anelise is a very fun loving person and loves a lot of colour. Also she has a particular style of writing her name. Since this project was very personal and close to her, I took Anelise herself as a starting point to design the identity, and luckily got enough material to come up with something. Especially, her writing that I used to create a logo. and the same was extended on to the packaging.

Kerala Ayurveda Pharmacy: Design and architecture system for a range of around 150 products. - KAPL wanted to re-launch their portfolio of around 150 products (which were in a tablet form), which re more suitable for the modern lifestyle. Since the form of medicine was not conventional ayurvedic, the packaging was also treated with clean visuals of the medicines (herbs) with bold bands of colour which also acted as a differentiators through out the range.

Red: Take Away Boxes + Bags - The task was to utilize the existing vacant spaces, at 'The Aamby Valley City' and come up with concepts for more eating joints for the customers. 'RED' came up after seeing an unused structure that resembles a Chinese Courtyard. It is a concept for a Chinese restaurant. Though Chinese it had to be very contemporary. Keeping this in mind the identity is bold and distinct, a combination of Roman and Chinese letterforms, creating an Icon that can travel across media including the packaging.

Dabur Packaging - Dabur, though being the oldest and ayurveda bran un the country, had a very dated and old image and therefore failed to appeal to the younger lot.Therefore, it was time it Revitalize Dabur. This packaging was an extension of the identity and architecture for Dabur, when the identity was re-designed.

Nutrakids: Weaning Cereals - Nutrakids is a baby food brand and belongs to Dumex. The brief here was for a range of weaning cereals for infants to be launched in Malaysia. The packs had to look serious for the mothers to be sure that its good for the baby. But, since it was eventually meant for babies, it could certainly do with a bit of cuteness. So I thought of giving it a mascot that will interact with the ingredients, which are also an important element that will help the mothers to select the product.