Identity by Maithili Doshi at Coroflot.com

Identity

Identity from Maithili Doshi

Identity

Dabur: Logo - Dabur, though being the oldest and ayurveda bran un the country, had a very dated and old image and therefore failed to appeal to the younger lot.Therefore, it was time it Revitalize Dabur which was identified by 'The Banyan Tree' Dropping it would have been a big risk. So the thought was to retain the tree but make it younger, vibrant, active and therefore a 'a people tree', that stood for achievement, stability, growth and a provider with its abundant canopy.

Dabur: Stationery + Packaging

Black Pepper: Logo - The task was to utilize the existing vacant spaces at The Aamby Valley City and come up with concepts for more eating joints. There is a beautiful deck area with wooden flooring, overlooking the lake. From here came an idea for an open-air palace that serves really exclusive grilled fish, called 'Black Pepper'. It is a fine dine place yet a little casual. The idea for the identity came from the name itself, from the salt-pepper shaker.

Black Pepper: Logo Variations + Business Card

Black Pepper: Take Away Boxes + Bags + Stickers

Black Pepper: Crockery

Anelise: Logo - Anelise lives in Hyderabad where she makes yummy cakes, chocolates, muffins, breads etc. as per orders. She started off small with just baking for friends, but soon received orders from hotels and other caterers too. So the need for an identity.

Anelise: Stationery - Anelise is a very fun loving person and loves a lot of colour. Also she has a particular style of writing her name. Since this project was very personal and close to her, I took Anelise herself as a starting point to design the identity, and luckily got enough material to come up with something. Especially, her writing that I used to create a logo.

Anelise: Cake Box

Anelise: Packaging

Perfect See: Logo - BAG films, which is currently into television channels and the like starting a production house to finance independent films, like 'hazaraon khwaish aisi' or 'khosla ka ghosla' etc. The name is so because, independent films are often referred to as C grade/budget therefore 'See'. Perfect to indicate that this is a lot of films that are a perfect watch in terms of content and production value. So the simple one line thought that came about was 'surprisingly good low budget films!'

Perfect See: Stationery

Meera: Logo - 'Meera' is a brand that of traditional Indian jewelry targeted at the foreign consumers, especially tourists and NRIS. Therefore it had to look obviously 'very indian' as well as exclusive. This particular project was pretty different as it was more art and craft oriented as compared to the regular commercial work. Also it was fun because it is one of my favorite subjects. The look is inspired from the various Indian forms, motifs and most important the different styles of painting.

Meera: Box + Tag - The packaging is a collection of boxes that have different painting styles though all of them show jewelry related. The boxes were either printed with a new painting every time we re-printed or for the introduction of a new range. Thus every time the customer bought something they got a different looking box.

Meera: Shopping Bags

Mudd: Logo - Mudd is a salon on Bandstand, in Bombay. The owner has a great clientel who comes to her for the natural products, for most of which the base is some kind of sand/soil/sea-soils. Therefore the name: 'MUDD'.

Mudd: Visual Language + Vocabulary - The logo is a simple idea derived from the name itself. But the fun part was the extensions. Since she is very friendly with her customers and that is another reason why they come to her, the look is colourful with different playful patterns created from the logo icon. I also created a vocabulary for the salon to be used for the collaterals, products and the services.

Mudd: Stationery

Mudd: Product Tags + Cards

Mudd: Other Collaterals

Mudd: Bag

Red: Logo - The task was to utilize the existing vacant spaces, at 'The Aamby Valley City' and come up with concepts for more eating joints for the customers. 'RED' came up after seeing an unused structure that resembles a Chinese Courtyard. It is a concept for a Chinese restaurant. Though Chinese it had to be very contemporary. Keeping this in mind the identity is bold and distinct, a combination of Roman and Chinese letterforms, creating an Icon that can travel across media and collaterals.