Objective:
To create an online platform for clients to mobilize and feature a Ramadan charity initiative by Accenture in the Middle East region.
Creative Rationale:
The microsite was designed to be a responsive online platform to promote the Ramadan charity campaign.
The theme displayed imagery, font style and content that symbolized charity element for Ramadan.
Mechanism:
Selected Accenture clients were sent a Ramadan lamp shaped Direct Mailer cut-out. Following the directions given in the DM pack, clients could create their Accenture Ramadan lamp souvenir.
Clients clicked pictures of their Accenture Ramadan Souvenir, emailed it to Accenture and the same were featured on the microsite.
For every upload, Accenture donated AED 200 to a charity in either UAE/ KSA on behalf of the client.