Tea-Off Design Entry_ Elite 4 2 - This is my entry to the Tea Off Design Competition. It is a smaller elite tea kettle that is composed mostly of recyclable aluminum. It has a built in whistle mechanism and also has a co-injection TPE soft grip handle. Smaller footprint that will store in your cabinet with ease.
Teapot Design - This is an alluminum anodized base design with a co-injection molded handle. The design also features a slide switch whistle / pouring trigger. Volume is targeted at 1 to 2 users.
Crammer_Leapfrog - My first product to market at Leapfrog Toys.
Crammer_Leapfrog - My 1st release from Leapfrog!! Yip Yip....
Crammer Soft Case Design_Leapfrog - A case I designed for Crammer that lets the kids play while it is in the case still if they wish....what a dish!!!
Teapot Design - This is an alluminum anodized base design with a co-injection molded handle. The design also features a slide switch whistle / pouring trigger. Volume is targeted at 1 to 2 users.
Leapfrog mini usb - Since I have been at Leapfrog the mini-usb adapters along with the AC adapters for our handhelds were ugly black boxed purchased parts. We kicked them to the curb and designed some custom Leapfrog ones. We simplified the design, made it global, lowered cost, reduced part count, and made it really smooth to interact with. Even the little things matter when you are representing your company. This was a fun little side project to design.
Leapfrog Global AC Adapter - This custom adapter replaces our old ugly black purchased part that we have been using for our product since the beginning of Leapfrog. This new branded design addresses a lot of problems with the old purchased part including design sensibility. This is a modular design and accepts 6 variations of plug designs including the UK configuration. * It also looks great with the new usb cord that I designed to launch with this adapter that is included with every Leappad.
Basketball Seating Concept - Alias StudioTools
Huffy Inflatable
"CASH Kickass" - Ok...I got this sweet watch called a Zodiac ZMX 03. It is badass. So I thought to myself "Self, what would be a better version of this fine hunk of rubber and girth?"
Huffy Backboard
Gold Crown Concepts
Pool Cleaner Robot_Form Factor Studies - Form Factor Scetches. This is an interseting design project. This cleaner needs to perform in the pool and also out of the pool. It needs to balance upside down on the pool side for maintenance. Fun sketching!!
Toothbrush Cleaning System REHCO
Gravesite Marker Design -Flip Frame - This is one of the solutions I came up with for a gravesite marker that has multiple functions. A new take on a category that is dying to be redesigned.
Brita Water Pitcher Concepts - Modular System (Shared Tooling)
Air Hockey - Ailias Sketchbook Pro
Crammer Silicone Skin Design_Leapfrog - This case design protects the units and also gives them full functionality of: access to front d-pad, mini usb, headphones and power. Silicone is fun!!!
Classic Reader - 1HOUR DESIGN CHALLENGE- Transparent e-ink pages with pages that you can customize the size. Done during lunch break today. Grrrrr...hungry now.....
Kickstarter ID Slide - Random ID Projects
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Product Design

Here is a collection of products and packaging I have worked on. Some are client based work and some are personal projects of passion. Enjoy!

Available
Freelance, Full-time, Moonlighting
Joe MacCarthy
Industrial Design Manager / Concept Artist Berkeley, CA