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Michael.C (Identity)
CLIENT: Product One Music CREATIVE DIRECTOR: Michael Castner DESIGNER: Michael Castner OVER VIEW: The final solution fuses a customized typeface with a stamp icon that pulls elements from the name to create that correlation between the two elements. In order to represent the fact that Michael.C is constantly promoting new music and takes existing music and makes it his own through on the fly remixing via samples and loops, the designer took an existing futuristic typeface and gave it a custom touch. The stamp is intended to eventually become synonymous with "Michael.C" with or without the presence of the name.
