CLIENT:
Golden Road Brewing
PROJECT:
Brand Identity and Packaging Design for Spiked Agua Fresca
ART DIRECTOR & DESIGNER:
Lynn Spooner
ILLUSTRATION:
Lynn Spooner
DETAILS:
Through our partnership with Smartfish Group, Jackrabbit Design has been lucky enough to work with Golden Road Brewing in Los Angles, CA for the over the past five years. Spiked Agua Fresca was a product line created taking inspiration from Golden Road’s Los Angeles roots, as well as influence from the local Mexican culture. Golden Road's Spiked Agua Frescas are made with real fruit and contain 4% ABV, making for a light summer sip. As Art Director and Designer on this project, Lynn Spooner created the logo treatment, the packaging design concepts, and illustrations with a bright color palette that mirrors the bright and vibrant fruits.
This project was completed while employed at Jackrabbit Design through a partnership with Smartfish Group.
