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Good Sports Logo & Brand Guidelines

CLIENT:
Good Sports

PROJECT:
Brand Identity, Logo Design, and Brand Guidelines

ART DIRECTOR & DESIGNER: Lynn Spooner

LOGO DESIGN:
Lynn Spooner

DETAILS:
Good Sports is a nonprofit organization with the mission to give all kids the lifelong benefits of sport and physical activity by providing equipment, apparel, and footwear to those most in need. While employed at Jackrabbit Design, Lynn Spooner designed the new branding for Good Sports including the logo design, color palette, typography, and visuals. She also provided a comprehensive 50-page brand guidelines to set the client up for success in the future.

This project was completed while employed at Jackrabbit Design.

Lynn Spooner
Creative Director Boston, MA