PROJECT:
Logo Design & Brand Identity for Health New England
LEAD DESIGNER:
Lynn Spooner
DETAILS:
Health New England is a regional health insurer deeply rooted in compassion for people. Their brand refresh initiative started with strategy and research to establish the pillars of their guidelines, including Brand Personality, Positioning, Principles, and Promise. From there Lynn Spooner of Jackrabbit Design created a new logo design and the visual elements which make up the Health New England branding. The two curved shapes within the logo symbol touch each other for a cradling effect that is compassionate, understanding, and human, which supports the Health New England brand tagline: “Where you matter.”
Once the logo was complete Lynn built out a suite of marketing templates that including pocket folder, brochures, business cards, and a complete brand guidelines.
This project was completed while employed at Jackrabbit Design.
