mogul wealth management - objective > design logo for actual client combining his love for skiing and financial planning abilities solution > simple, modern, progressive audience > wealthy people who want to keep their money content > modern, sans serif, bold, italisized, vertical type suggests progressive stability, swoosh of irregular ski tracks across the name links clients personal interest colors > green and black create contrast, suggesting money, finances, black for intensity and seriousness of the business
spaghetteez - objective > create the essence of a chosen word using typography only solution > design a fun, colorful pattern using organized/chaotic, yet, youthful pattern audience >
pre-teen girls content > big, small, thick, thin, strokes made up of the font "giddy up standard" has a spaghetti-like characteristic already color > magenta, orange, white and NAVY blue create fun,
contrasting patterns of spaghetti strands that spring out into varies directions programs
postcard - objective > create postcard for 2007 student art exhibition at CSUDH solution > use an unexpected image, make the spectator take a second look while sorting through mail audience > art instructors, students, professional graphic designers content >
i shot the image of the fortune cookies and recreated the fortune's message colors > full, realistic, plain white background magnifies the importance of the fortune's message
the jazz age - objective > create postage stamp that reflects the jazz age solution > created a design that visually translates at 10% the orginal design and captures the seductive, fun, nature of that era audience > jazz enthusiasts and stamp collectors content > the bright pink and chartreuse, unusally shaped type represents neon signs color > the geometric shapes of deep pinks and burgandy are a sultry representation of nightclubs and the celebratory nature of that era
schafer logistics - objective > full color magazine ad campaign for schafer logistics that would stand out from ads in a logistical magazine causing potential clients to navigate to client's website solution > steer away from clichÌ€eÌÌ images; of planes, ships 18 wheelers audience > men, women business owners looking for logistical services content > images from nature represent power, reliability, infrastructure, the fonts are bold, such as, schafer’s web address colors of copy mimick colors found in images
bretford - objective > design a poster for Bretford furniture and storage company that does not show any images of furniture solution > used abstract shapes audience > businesses and organizations looking for contemporary furniture content > series of curves that fit snuggly together which rise elegantly to the top edge of the page suggesting bretford’s title or slogan†A Higher Form of Function†which also follows in the same dynamic curvature color > colors were inspired by bretford’s website
how to sleep on a camel - objective > redesign a bookcover solution > used fairly straight forward silouhettes and blocks of contrasting color that represent a camel and film strip audience > film makers, students, instructors, intellects, etc. content > simple silouhette of a camel rests upon, horizontal and vertical type to suggest how a documentary film maker maneuvers himself, his crew and the camera colors > bright yellow, deep purple and navy blue represent various times of day and conditions
playing with the stars - objective > design playing cards with a twist in the style of constructivism solution > pay homage to the kings and queens of R n B music audience > R n B music lovers content > repetitive, angled lines and patterns of hearts serve as a rythmic backdrop to the best known talents of the R n B age of music colors > used hot orange and reds, blues and purples, stand for the soulfulness of R n B music
woody allen - objective > design poster featuring woody allen's is interview with studio 360 solution > mimick his
his unstable personality audience >
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