Brief:
Design toy packaging for a new Tomy truck range, which will grab attention of a buyer and will be entertaining for a child after the purchase.
Design a logo for the range as well.
Solution:
A packaging design with bright contrasting colours which enables a buyer(potentially a parent) to interact with all the features when in shop. After the purchase, the box features a pull out ramp which enables a child to help imagine the Big City play environment.
This project was chosen as the winner of the Tomy live brief. The final production image is attached in the end of presentation, as well as a link to an article is provided below.
http://over40andamumtoone.com/2014/09/09/big-works-iveco-rubbish-collection-lorry/
Article on the Nottingham University website in the 'View Website'
