Handmade 1:1 model
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Cube - Bluetooth radio
Cube Radio
The dying market of DAB radios is highly caused by low appeal to younger users.
The Cube radio is:
-fun
-portable
-iconic
..and modern, so it can catch your eye in a shop.
The target market is 16-25 years olds. The sound quality is reach in bass(what young people expect) and its ability to be connected to other devices like a Bluetooth speaker is very handy.
Rubbery surface all around gives the radio stability on any surface and allows the user to use it even in the bathroom or garden.
