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7 up lounge tent

this project carried out during the internship at 'wmk communication agency', was to create an inflatable tent to convey the value of the 7Up brand: freshness! the result was a tent shaped like a bottle, providing a unique experience in a different space and full with animation. from the first drawings, 3D and finally passing through the final product, culminated in a great satisfaction to have marked the difference! this tent was presented in the largest portuguese music festivals of summer 2011: delta tejo; tmn southwest; NewEraBeachParty; cooljazz fest.

Luis Ribeiro
Product Design Lisbon, Portugal